It’s time again for the 2023 forecast: Pantone’s trend color. This year they introduce us to Viva Magenta, a vibrant and expressive color. Read on quickly and get inspired!
Pantone color of 2023: Viva Magenta
The Pantone color of 2023 is Viva Magenta is a relative of red. It exudes strength, is bold and above all a pulsating color. You can see the color coming from afar and encourages self-expression. Viva Magenta is inspired by the red of cochineal, a precious dye and especially one of the brightest natural dyes in the world.
- Year: 2023
- Color name: Viva Magenta
- Color code: 18-1750
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Viva Magenta and your interior
The Pantone color of 2023 “Viva Magenta” is the perfect color to add some colorful touches to your interior. You can already find a lot of cute items in this cheerful hue right now. From lamps to candles and plaids to a comforter cover. You can find it all in our new favorite color. Check out Maison du Monde, Rituals or Westwing for inspiration.
- Go for a side table or sofa in the Viva Magenta color. This adds a pop of color to the space without being overwhelming.
- Choose accessories such as vases and pillows in Viva Magenta for a color contrast.
- Hang artwork that features the Viva Magenta color. Or create your own personal mural in this color.
- Are you a real fan of Viva Magenta? Then paint an accent wall in this radiant color.
Viva Magenta and fashion
Your closet will brighten up with this bright and fresh color. You can also find very cute pieces in H&M, Zara or Massimo Dutti right now. Perfect to brighten up the dark winter days or shine in the sunshine.
- Go for a statement piece in Viva Magenta. The color instantly grabs everyone’s attention.
- Combine Viva Magenta with neutrals to keep the focus on the trend color.
- Choose a Viva Magenta lipstick or nail polish. This will instantly give you a vibrant look.
Curious about previous trending color? Then read our article on the Pantone color of 2022: Very Peri.